Canon India, Photographic and digital imaging solutions provider will make Bollywood Hot and glamorous actress "Anushka Sharma" as brand ambassador and will launch a new Rs 30 crore marketing campaign for its compact camera brand PowerShot. Contract will be for 2 years.
Canon is targeting 50% jump in turnover to around Rs 2,300 crore this year.
“With the new ad campaign featuring Anushka, we are addressing the need to refresh our PowerShot range targeting youth, we will spend around Rs 30 crore on the new campaign.” Canon India Senior Vice President Alok Bhaardwaj said.
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